Hello and welcome to the first edition of AI Elixir, your weekly digest of the latest and greatest GenAI news for Heath & Wellness Marketers. I’m your host, Dan Shust from Parallel Path. Let’s get to it!

You Get an AI and You Get an AI and…

In a one-hour special airing on ABC on September 12, Oprah Winfrey will delve into the vast topic of artificial intelligence. AI and the Future of Us: An Oprah Winfrey Special, will feature conversations with OpenAI CEO Sam Altman, Microsoft co-founder Bill Gates, and technology reviewer Marques Brownlee.

In a promotional video for the show, Winfrey remarks, “AI: it may fascinate you or scare you, or if you’re like me, it may do both.”

The special will also include insights from industry professionals and figures like FBI Director Christopher Wray, Pulitzer Prize-winning author Marilynne Robinson, and the co-founders of the Center for Humane Technology, who are expected to discuss the potential risks AI presents to creators and humanity as a whole.

Oprah has a significant influence and a wide-reaching audience. If the special is presented in an unbiased manner (which some already question), it could play a key role in educating the public about both the potential benefits and risks of AI.

McKinsey’s GenAI in Healthcare Survey

McKinsey has published a very informative survey about Generative AI adoption in healthcare organizations. In general, “surveyed healthcare leaders say their organizations are eager to use generative AI to help enhance how healthcare stakeholders work and operate, but some are still adopting a wait-and-see approach”. The survey covers thoughts on ROI, areas of greatest impact, scaling hurdles and more.

Generative AI is set to profoundly transform the healthcare industry, and organizations are starting to take action. According to this survey, over 70 percent of respondents from healthcare organizations report that they are either exploring or have already implemented GenAI capabilities. This survey is a great tool to see where your organization ranks amount your peers.

Stat of the week

Napkin.AI

Napkin.AI is a departure from other pixel-based text to image platforms like Midjourney. It is more of a specialized, “one trick pony” tool allowing you to create simple, easy to edit vector-based visuals, graphs and diagrams suitable for inclusion in presentations and reports.

It can be very hard to coax exactly what you want to achieve from some of the other text to image platforms and easily editing the results can be tricky. Simple tools like Napkin.ai (which also don't rely on training from large amounts of publicly available data) are safe and quick to use. I look forward to the release of more apps in this vein.

An event to check out!

Thanks! See you next week.

A graphic designer by training, Dan’s career includes pivotal roles leading teams through every major advertising and marketing technology sea change of the last 30 years from the origins of interactive media and the world wide web to ecommerce, mobile, spatial computing and now artificial intelligence, Dan thrives on bringing new and never-been-done-before solutions to his clients.

Dan’s impressive client portfolio includes collaborations with industry giants and pioneers such as Apple, Barnes & Noble, Burton Snowboards, Ford Motor Company, Home Depot, Nike, P&G, Sherwin Williams, and Walmart.

Parallel Path is the proven guide for leading health and wellness brands who are ready to explore inventive and high-performing marketing strategies. We’re dedicated to working with brands who pursue wellbeing and defy conventions.