Big news this week (as usual), OpenAI just secured a massive $6.6 billion in funding to fuel its ongoing development. That’s right, $6.6 billion. It’s the largest venture capital raise ever recorded, shooting the company’s valuation up to a staggering $157 billion. That’s nearly double what it was just earlier this year.

Let’s get to it!

Microsoft Upgrades CoPilot

Microsoft has announced new AI capabilities for its ChatGPT-powered chatbot, Copilot, aiming to provide consumers with more features and power. Microsoft’s Copilot is stepping up its game to compete with the likes of Anthropic’s Claude, Google’s Gemini, and OpenAI’s ChatGPT

Copilot Voice: Understands verbal questions and responds—even when interrupted—with four natural voice options. It’s like having a personal assistant that’s always ready to chat.

Copilot Vision: Scans webpages, analyzes images, and answers questions verbally. Need insights from a webpage or an image? Just ask, and Copilot Vision delivers.

Think Deeper Feature: While it might “take more time before responding,” this feature allows Copilot to generate more thorough responses to complex questions, including solving tough math problems. Deep dives just got a whole lot easier.

Many healthcare organizations are standardized on Microsoft products and CoPilot because of Microsoft’s HIPAA compliance. For marketers in these orgs, the upgrades to CoPilot bring it on par with some of the other leading GenAI chatbots that they cannot utilize given their AI compliance guidelines.

Check out Google NotebookLM’s “Podcast” Feature. Wow!

Google has introduced Audio Overviews to its AI-powered note-taking app, NotebookLM. This new feature allows users to generate audio podcast of their documents or notes. By leveraging advanced language models, Audio Overviews can create natural-sounding narrations that capture your content in an unique way that can lead to enhanced engagement.

The Google NotebookLM’s Audio Overview feature gives us a glimpse at how easy and convincing it will be to create multi-person audio podcasts from simple text content in the near future. Imagine being able to pick your actors (even yourself), tone and length of the podcast you want to create.

Stat of the week

5 Common Generative AI Prompt Writing Mistakes (And How To Fix Them)

Many users of generative AI tools make common mistakes when crafting prompts, leading to less effective or inaccurate outputs. These mistakes include being too vague, not providing enough context, using overly complex language, neglecting to specify the desired format, and failing to set clear boundaries or instructions for the AI. By recognizing and correcting these errors—such as by providing detailed context, using clear and simple language, specifying the output format, and setting explicit guidelines—users can significantly improve the quality and usefulness of AI-generated content.

Check out this great guide from Forbes!

For marketers, understanding how to craft effective prompts is crucial. High-quality prompts lead to more accurate and relevant outputs, saving time and resources while enhancing engagement with target audiences. By avoiding common prompt-writing mistakes, marketers can harness the full potential of generative AI tools, leading to better a lot of amazing drugs outcomes and a competitive edge in the market.

Thanks! See you next week.

A graphic designer by training, Dan’s career includes pivotal roles leading teams through every major advertising and marketing technology sea change of the last 30 years from the origins of interactive media and the world wide web to ecommerce, mobile, spatial computing and now artificial intelligence, Dan thrives on bringing new and never-been-done-before solutions to his clients.

Dan’s impressive client portfolio includes collaborations with industry giants and pioneers such as Apple, Barnes & Noble, Burton Snowboards, Ford Motor Company, Home Depot, Nike, P&G, Sherwin Williams, and Walmart.

Parallel Path is the proven guide for leading health and wellness brands who are ready to explore inventive and high-performing marketing strategies. We’re dedicated to working with brands who pursue wellbeing and defy conventions.