Greetings! This week I have been attending the Marketing AI Conference (MAICON) in Cleveland, OH. MAICON is a yearly event hosted by the Marketing AI Institute. If you aren’t familiar with the event (or the Institute), I suggest you check them out. The conference is top notch and the Institute offers wonderful podcasts, classes and an amazing Slack channel that is really worth joining.

I’ll be sharing a lot more learnings from the event in the coming weeks so stay tuned!

AI Ethics Councils

Here is an excellent piece by Paul Chaney about the need for corporations to establish AI Ethics Councils. (I highly recommend subscribing to his Substack)

The Firefly Video Model

Releasing in beta later this year, Adobe’s Firefly video generation model shows great promise with amazing quality (on par with OpenAI’s Sora), camera controls, generative scene extend and many other features. Check out the video below for examples of what it can do!

Much like the Firefly still image generation model, Adobe’s video model is only trained on openly licensed and public domain content so there aren’t worries about copyright issues with it’s use.

Stat of The Week

And a Cool Tool

IdeaApe is an AI-driven market research tool that helps brands develop effective strategies by analyzing real customer pain points and preferences. It leverages social media data, particularly from Reddit, to provide insights into audience behavior, content creation, pricing strategies, and competitive analysis. The platform allows businesses to identify trends, validate ideas, and build strategies that align with actual market demands. 

In the past it has been very hard to get access to user discussions and comments that are tucked away in forums. IdeaApe gives you access to this trove of unfiltered information and collects similar sentiments about your product or brand into persona types. Fascinating!

Thanks! See you next week.

A graphic designer by training, Dan’s career includes pivotal roles leading teams through every major advertising and marketing technology sea change of the last 30 years from the origins of interactive media and the world wide web to ecommerce, mobile, spatial computing and now artificial intelligence, Dan thrives on bringing new and never-been-done-before solutions to his clients.

Dan’s impressive client portfolio includes collaborations with industry giants and pioneers such as Apple, Barnes & Noble, Burton Snowboards, Ford Motor Company, Home Depot, Nike, P&G, Sherwin Williams, and Walmart.

Parallel Path is the proven guide for leading health and wellness brands who are ready to explore inventive and high-performing marketing strategies. We’re dedicated to working with brands who pursue wellbeing and defy conventions.